Winery Digital Marketing Success Story
Digital Campaign Brings a Hoppy Easter at Winery: Facebook campaign led to an Egg-cellent turnout for the Easter Extravaganza event!
Easter is a time for joy and celebration, and local businesses often strive to create memorable experiences for their communities. One such success story is the Winery Digital Marketing Success Story we’re about to delve into. This case study highlights how a local winery leveraged digital marketing to achieve an Egg-cellent turnout at their Easter Extravaganza event.
Background:
Our client, a local winery, had a unique Easter event planned. They aimed to attract families with young children interested in activities like visiting the Easter bunny and a distinctive twist on the traditional Easter egg hunt – a wine cork hunt.
Strategy:
With the busy holiday, the client wanted to make local residents with children ages 3-8 years old hop to it! To make this event a hit, we devised a comprehensive digital marketing strategy. We ran a combination of Facebook/Instagram Premium and Facebook Event Response campaigns. This allowed us to take advantage of ideal categories available for youth such as PAW Patrol, Peppa Pig, and more.
Furthermore, we targeted parents preparing Easter baskets, using keywords like Peeps and Cadbury creme eggs. To ensure maximum reach, we implemented retargeting from the client’s website, targeting individuals who had shown interest in the past 60 days. Our creative approach included a mix of eye-catching visuals and engaging video ads.
Results:
In just one month, our client achieved remarkable results. The click-through rate (CTR) stood at an impressive 2.97%, over 42 times the national CTR average. We garnered a staggering 66,153 impressions, resulting in 1,963 clicks. Social media engagement was also high, with 6,956 post engagements, 117 post reactions, 17 post shares, and 209 event responses. Most importantly, the Easter Extravaganza event was a resounding success, leaving our client “VERY happy” with the turnout.
Impressive one-month results:
- Click-through rate (CTR): 2.97%, over 42 times the national average.
- 66,153 impressions and 1,963 clicks.
- High social media engagement: 6,956 post engagements, 117 post reactions, 17 post shares, and 209 event responses.
- Easter Extravaganza event a resounding success, leaving the client “VERY happy.”
In conclusion, this Winery Digital Marketing Success Story demonstrates the power of a well-executed digital campaign in turning a local event into an Egg-cellent celebration for the community. With increased brand visibility, a higher CTR, and a substantial boost in conversions, this success story serves as an inspiring example of how using highly targeted categories can drive exceptional outcomes. It also serves as an inspiration for businesses looking to leverage digital marketing to create unforgettable experiences.
