What are Native Video Ads?
Hey there, digital enthusiasts! Imagine if Native Ads and Video Ads had a lovechild – well, meet Native Video Ads, the coolest addition to our digital toolbox. In this post, we’re going to spill the beans on what exactly what they are and why they’re causing a buzz in the advertising world.
The Chameleon Effect: Blending In for the Win
So, what’s the deal with Native Ads? They’re like the chameleons of the advertising world, seamlessly blending into the look, feel, and vibe of the websites and apps they appear on. You might scroll past them without even realizing they’re ads. Sneaky, right?
Lights, Camera, Engagement: Why Video Makes a Splash
Now, let’s throw video into the mix. Video Ads are the rockstars of digital advertising, and here’s why:
- 80% of viewers remember a video they’ve seen in the past 30 days (that’s the highest recall rate!)
- 95% are more likely to remember a call to action after watching a video, compared to a mere 10% when reading it in text
- 90% of customers claim that product videos help them make purchasing decisions
Meet Native Video Ads: The Game-Changer
Enter Native Video Ads, also known as Branded Video. These dynamic ads match the unique look and feel of each publisher site they appear on, elevating brand awareness and engagement. They come with a headline, a caption, a disclosure, and your business’ name, creating a holistic visual experience – all packaged in an auto-start video that begins silently, waiting for the viewer to dive in.
Native vs. The Other Guys: Outstream and Pre-Roll
Now, don’t confuse Native Video Ads with Outstream or Pre-Roll. Outstream Video lacks branding and can disrupt the user experience, while Pre-Roll is that mandatory ad you endure before your desired content starts playing.
A recent eye-tracking study revealed interesting insights. It showed that fewer than 50% of users paid attention to an Outstream Video, while a remarkable 75% were engaged with a Native Branded Video. This highlights the effectiveness of seamlessly blending in while still capturing attention.
Breaking the Mold: Native Video Ads and User Engagement
After two decades of digital ads, users have mastered the art of ad avoidance. Native Ads change the game by being subtle, less invasive, and resembling content rather than a traditional ad. Add video to the mix, and you’ve got a winning combo – higher engagement, click-through rates, and better recall and call-to-action. Native Video Ads that auto-start, capturing attention as soon as they come into view. The video begins in silence, allowing users to click and activate sound or opt for captions, ensuring a tailored experience.
In the ever-changing realm of digital advertising, Native Video Ads stand out for seamlessly fitting into the digital landscape, providing a strong impact on engagement. By merging the understated nature of Native Ads with the compelling appeal of video, brands can craft an immersive experience that connects with users.
Ready to elevate your digital marketing strategy? Explore the world of Native Video Ads with Digital Specialized. Contact us today to unlock the potential of this dynamic duo, tailored for the unique needs of Cannabis and CBD Oil Dispensaries, Vape Shops, Wineries, and Breweries. Don’t just blend in; stand out with Native Video Ads – the game-changer your brand deserves. Let’s create a digital experience that leaves a lasting impression. 🚀✨
