Marketing Service Updates and Innovations: Navigating Digital Transformation with Digital Specialized
As the digital landscape continues to evolve, Digital Specialized has been at the forefront of adapting to these changes to better serve our clients in the Cannabis Dispensaries, CBD Oil Dispensaries, Vape Shops, Wineries, and Breweries industries. Join us on a journey through the significant updates, innovations, and transformations, each designed to enhance your digital marketing experience.
OTT Prices Take a Dive
In a move aimed at providing more value to our clients, Digital Specialized witnessed a remarkable shift, as OTT prices experienced a substantial drop. This welcomed change also extended to Ott/Video Pre-Roll combo pricing, ensuring a more cost-effective solution for businesses in the US and Canada.
Elevating Mobile Conquesting with Enhanced Geo-Fencing Performance Reports
Understanding the importance of precise targeting, Digital Specialized introduced enhanced mobile conquesting Geo-Fencing performance reports. This upgrade empowers businesses with more actionable insights, helping them make informed decisions for their marketing strategies.
Unveiling the Social Mirror OTT Format
Breaking new ground in the digital marketing space, Digital Specialized debuted the innovative Social Mirror OTT format. This format promises a unique and engaging experience for users, further amplifying the reach and impact of our clients’ campaigns with more video options.
Social Mirror Spec Ads Upgrade and Geo-Retargeting Premieres
We also rolled out updates to Social Mirror spec ads, showcasing more website options for users. Additionally, the introduction of social mirror geo-fencing and geo-retargeting has opened up new possibilities, allowing retargeting line items to be changed from campaign geography to national targeting.
Introducing Geo-Behavioral Categories to BARK+ Behavioral
In an effort to provide more nuanced targeting options, Digital Specialized introduced geo-behavioral categories, as an addition to our BARK+ Behavioral suite. This enhancement allows for even more precise audience targeting based on location and behavior.
On-Site Visit Tracking Across Multiple Platforms
Keeping pace with the demand for comprehensive analytics, we launched on-site visit tracking for various platforms. This tracking capability spans Social Mirror, Social Mirror OTT, Display, Video Pre-Roll, OTT, Native, and Online Audio Ads, providing our clients with a holistic view of their campaign’s impact.
Mobile Conquesting Scrolling Banner Ads Make Their Debut
We concluded with the introduction of Mobile Conquesting scrolling banner ads. This dynamic and eye-catching format adds another layer of engagement for users, offering an exciting avenue for our clients to showcase their products and services.
Custom Audience Matching and Lookalike Debuts for All Our Client Verticals
Digital Specialized unveiled custom audience matching and lookalike features for restricted categories in September 2023. This addition further refines targeting strategies, ensuring that businesses we cater to can connect with their ideal audience more effectively using first-party data. Meaning you can do targeted ad campaigns using your current customer and/or leads lists. Further breaking down the targeting to use different creative offerings for each segment. Experience the power of precision with our custom audience matching and lookalike features.
As we reflect on the changes that have shaped Digital Specialized, it’s evident that our commitment to innovation and adaptability remains unwavering. These enhancements are not just about keeping up with trends; they are about empowering our clients to thrive in an ever-evolving digital landscape. Stay tuned for more exciting developments as we continue to pave the way for success in the digital marketing realm.
Ready to elevate your digital marketing game? Explore the future with Digital Specialized’s latest innovations. Unleash the power of precision targeting and drive results. Schedule a call with us to discuss a marketing strategy that is tailored to your business.
