Ensuring Your Digital Ad Campaign’s Security: The Power of DoubleVerify
In the dynamic landscape of digital advertising, protecting your online investment is paramount. At Digital Specialized, we’ve taken a significant step to ensure your digital ad campaign security by integrating DoubleVerify, a leading verification platform, into our digital advertising framework. Wondering how this partnership benefits you? Let’s delve into the details.
What is DoubleVerify?
DoubleVerify is a game-changer in the realm of digital ad authentication. It goes beyond the ordinary, authenticating the quality of digital ad impressions for the world’s largest brands. Its mission is clear: to provide transparency and data-driven insights into the quality and effectiveness of digital advertising.
Seamless Integration at No Extra Cost
The best part? We’ve seamlessly integrated DoubleVerify filters into our Demand-Side Platforms (DSPs), ensuring that your campaigns benefit from brand safety and fraud protection without incurring any additional charges. Most digital providers pass on the cost of DoubleVerify’s filters to clients, but at Digital Specialized, we’ve got you covered.
Protecting Your Campaigns on Two Fronts
1. Brand Safety
DoubleVerify’s brand safety measures are unparalleled. It evaluates each real-time bidding auction to ensure a brand-safe environment. This means bidding only on inventory that aligns with your targeting strategies and is authenticated by DoubleVerify. The result? A shield against content related to Adult Content, Drugs/Alcohol/Controlled Substances, Extreme Graphic/Explicit Violence/Weapons, Hate Speech/Profanity, Illegal Activities, Incentivized/Malware/Clutter, and Piracy/Copyright Infringement.
How does it achieve this? DoubleVerify leverages semantic science — AI-driven ontological tools that facilitate the semantic understanding of text. With over 200,000 ontological concepts, it provides accurate content classification, even within mobile apps.
2. Fraud Protection
Your ads need to be seen by real people, in a secure environment, within the intended geography. DoubleVerify ensures this by confirming that the site is safe from Fraud & Invalid Traffic Browsers, including Bots, Data Center, Hijacked Devices, Injected Ads, and Emulators. With over 2 billion daily impressions analyzed, DoubleVerify’s continuous analysis, scenario management, and research pinpoint sites, apps, and devices responsible for fraudulent activity, providing real-time protection.
The DoubleVerify Advantage
DoubleVerify employs a proprietary, MRC-accredited metric that ensures media quality. An ad must be seen by a real person, in a brand-safe environment, within the intended geography to be counted as authentic. This accreditation sets DoubleVerify apart as the only company measuring and de-duplicating ad quality in this manner.
What It Means for You
By incorporating DoubleVerify into our campaigns ensures superior security for your digital ad campaigns. It also provides proven protection across all devices and formats, including OTT. This powerful technology has been a staple for Fortune 500 companies since 2008, and now, it’s safeguarding all your campaigns with us.
Building Confidence in the Ever-Evolving Digital Landscape
In the ever-evolving world of digital advertising, our goal at Digital Specialized is to provide clients with the confidence that their online investments are protected. With DoubleVerify as our ally, rest assured that your digital ad campaigns are fortified against the challenges of the digital frontier.
In conclusion, your success is our priority. With DoubleVerify, we’re not just providing digital advertising; we’re providing digital advertising with a guarantee – a guarantee of quality, security, and success. Trust Digital Specialized in safeguarding your online investments in the competitive world of digital advertising.
