OTT Ads and On-Site Visit Tracking for Breweries: Elevate Your Marketing Strategy
Welcome to the future of digital advertising tailored for Breweries with Over The Top (OTT) Ads and on-site visit tracking. In today’s ever-evolving digital landscape, it’s essential to stay up-to-date with marketing trends.
Understanding OTT
What is OTT? Over The Top (OTT) refers to video programming transmitted via the internet, bypassing traditional cable or broadcast services. Embracing devices like Roku, Smart TVs, and gaming consoles, OTT has transformed how users access streaming TV content.
The Rise of OTT: Where Your Audience Is
OTT’s Tremendous Growth: As more users cut ties with traditional cable services, OTT adoption has surged. An astounding 98% of US households are subscribed to at least one OTT service. With users spending over 2 hours daily on OTT content across various devices, the reach is unparalleled.
Visibility Across Platforms: With our OTT service tailored for breweries, your ads gain exposure on numerous publishers and streaming exchanges, including popular stations like Sling TV, Fubo, Pluto.TV, and channels like A&E, ESPN, FOX, and more.
Harris Poll Insights: Numbers that Matter
User Trends Unveiled
Recent Data Insights:
- Millions Cancel Traditional TV Services: A significant shift is evident, with a substantial number of individuals opting out of traditional TV services.
- 65% Engagement with Mobile Ads: OTT users actively interact with ads on mobile devices, signaling a strong intent to make purchases.
Navigating the Streaming Seas
Advertisers’ Dilemma:
- Streaming Options Galore: Users grapple with an array of streaming services, creating a complex landscape for advertisers.
- $263.4 Billion Allocated for Digital Video Advertising: Advertisers adapt with a massive budget allocation for digital video advertising in 2024.
- Budgets Set to Increase by 28%: Recognizing the significance, budgets are poised to surge, reflecting the industry’s rapid growth.
Decoding the OTT User
Tailoring Your Approach:
- Consumer Preferences Matter: Understanding user preferences is pivotal, with 72% acknowledging the trade-off between free content and targeted ads.
- Tiered Pricing Model Gains Traction: Adapting to diverse preferences, a tiered pricing model gains popularity, providing varied options for customer segments.
Advanced Targeting Strategies for Wineries
To personalize OTT ads effectively for your brewery’s audience, strategies like Behavioral Targeting, AI targeting, retargeting, and customer audience matching come into play. These ensure a nuanced connection with your beer enthusiasts, maximizing the impact of your advertising efforts.
- Behavioral Targeting:
- Behavioral targeting involves tailoring OTT ads based on users’ online and offline behaviors and interests.
- By analyzing users’ past behavior, such as their website visits, content interactions, and preferences, your brewery ads can be specifically crafted to align with individual tastes.
- On-Site Visit Tracking:
- On-site visit tracking involves monitoring users’ interactions and behaviors during their visits to your taproom for those who have been served your OTT ads.
- By utilizing advanced tracking capabilities, we can identify individuals who have seen your OTT ad and subsequently visited your brewery within two weeks.
- This data is then shown in your monthly reports, providing insights into the direct impact of your OTT advertising on driving on-site visits.
- Customer Audience Matching:
- Customer audience matching bridges the online and offline worlds, targeting your database of individuals or businesses based on their emails, addresses, or phone numbers.
- By matching customer data with online profiles, you can reach your brewery’s existing audience in the digital realm, ensuring a seamless and consistent brand experience across channels.
- Lookalike Audiences:
- Lookalike audiences strategically expand reach by identifying individuals whose online behavior mirrors existing audiences, maximizing the impact of OTT advertising efforts.
- By identifying common traits and behaviors of your current brewery audience, this strategy targets new users who share similar characteristics, increasing the potential for engagement and conversion.
- AI Targeting:
- AI targeting takes personalization a step further by utilizing machine learning to identify and engage consumers based on their interaction with ads across all devices.
- By leveraging artificial intelligence, the system learns from user behavior patterns, allowing your brewery ads to adapt and resonate with the evolving preferences of your audience.
- Retargeting:
- Retargeting plays a pivotal role by maintaining brand presence beyond a website, following users across various websites and apps to reinforce awareness and encourage re-engagement.
- Users who have previously interacted with your brewery ads or visited your website are targeted again as they browse other online platforms, increasing the likelihood of conversion.
Embracing the Future with OTT Ads for Breweries
As we navigate the ever-changing landscape of digital content consumption, Over The Top (OTT) advertising, with the added capability of on-site visit tracking, emerges as a powerful force for breweries. This isn’t just a trend; it’s a strategic evolution in how audiences engage with content and interact with your brand.
Digital Specialized is your partner in unlocking the full potential of OTT ads for your taproom. Let’s craft a tailored strategy that resonates with your audience’s preferences, utilizing advanced features like on-site visit tracking to connect your online presence with real-world visits.
Start your journey with Digital Specialized today. Reach out, and together, we’ll explore the world of Over The Top content. Your beer enthusiast audience is ready, and your brewery is set for a new era of digital success.
