How to Successfully Advertise CBD Oil on Facebook
Are you in the business of selling CBD oil and frustrated by repeated denials of your Facebook ads? You’re not alone. Facebook has stringent advertising policies, especially when it comes to CBD, hemp, and cannabis-related products. However, there’s a way to navigate these restrictions and run successful ads for your CBD and hemp products. In this guide, we’ll show you how to get your CBD oil ads approved on Facebook while complying with their rules.
1. Remove Explicit Mentions of CBD, Hemp, or Cannabis
One of the primary reasons CBD ads get denied is the use of explicit terms like “CBD,” “hemp,” or “cannabis” in the ad content. To overcome this hurdle:
- Eliminate any direct references to CBD or hemp in your ad copy.
- Opt for alternative phrases like “Naturally derived ingredients” or “plant sourced ingredients” to describe your products without mentioning CBD.
2. Avoid Marijuana Symbols, Graphics, or Text
Facebook’s policies are strict not only on explicit language but also on visuals. To ensure compliance:
- Do not use any marijuana symbols, graphics, or text in your ad creatives.
- Stay away from imagery that may suggest a cannabis-related association.
3. Use a Landing Page for Topical CBD Products
Create a dedicated landing page for your CBD products, especially if they are topical. Facebook allows ads for topical CBD, but your landing page must adhere to the rules:
- Ensure your landing page does not contain any references to cannabis.
- Avoid any mention of CBD on the landing page.
- Highlight only the topical CBD product you are promoting in your ad.
4. Avoid Making Medical Claims
Facebook is strict about medical claims in ads. To stay compliant:
- Do not make any medical claims about your CBD products.
- Focus on the benefits of your products without implying they can treat medical conditions.
5. No CBD Images in the Ads
Lastly, refrain from using images of CBD products in your ads. Instead, use images that align with Facebook’s guidelines.
By following these guidelines, you can increase your chances of getting your CBD oil ads approved on Facebook while staying within the platform’s policies. Remember that compliance is key to successful advertising on social media.
Selling CBD oil on Facebook may come with challenges, but with the right approach and adherence to the platform’s policies, you can run successful ad campaigns and reach your target audience effectively. By removing explicit mentions, avoiding marijuana-related visuals, and using compliant landing pages, you can navigate Facebook’s restrictions while promoting your CBD and hemp products.
Contact Digital Specialized, your trusted partner in CBD oil advertising on Facebook. We have the expertise and experience to navigate the complex advertising policies and regulations, ensuring your ads reach your target audience effectively. We will help guide you with developing landing pages that will get campaigns approved, along with approved ad creative.
