🗒️ Digital Marketing Client Success Stories: Navigating Success in Restricted Industries
At Digital Specialized, we focus on helping businesses in restricted industries succeed through digital marketing. We work with sectors that have unique challenges, like Cannabis, CBD Oil, Vaping, Breweries, and Wineries. Our goal is to get real results while staying compliant with regulations.
Our tagline, “Transforming Constraints into Opportunities,” reflects our approach. We know restricted industries face tough rules, but we see these as chances to get creative. By using strategic digital marketing, we’ve helped breweries and wineries grow, supported vape and e-cigarette shops in reaching more customers, and made it easier for cannabis and CBD oil dispensaries to connect with their audience.
In this series of digital marketing client success stories, we’ll showcase how Digital Specialized has transformed these unique challenges into success stories, demonstrating our expertise in navigating the complex waters of restricted industries.
Stay tuned for inspiring tales of digital transformation and growth in some of the most regulated and challenging sectors. 🚀
Winery Campaign Success Story:
Digital Campaign Brings a Hoppy Easter at Winery: Facebook campaign led to an Egg-cellent turnout for the Easter Extravaganza event!
Background:
- Client: Local winery
- Unique Easter event planned
- Target audience: Families with young children
- Activities: Easter bunny visit and a wine cork hunt
Strategy:
- Goal: Attract families with children aged 3-8
- Comprehensive digital marketing strategy:
- Facebook/Instagram Premium and Facebook Event Response campaigns
- Ideal categories: PAW Patrol, Peppa Pig, and more for youth
- Targeting parents preparing Easter baskets with keywords like Peeps and Cadbury creme eggs
- Retargeting from the client’s website for interested individuals in the past 60 days
- Creative approach: Eye-catching visuals and engaging video ads
Results:
- Impressive one-month results:
- Click-through rate (CTR): 2.97%, over 42 times the national average
- 66,153 impressions and 1,963 clicks
- High social media engagement: 6,956 post engagements, 117 post reactions, 17 post shares, and 209 event responses
Summary:
- Use of Facebook/Instagram Premium and Event Response campaigns led to increased brand visibility, higher CTR, and significant conversion growth
- Demonstrates the power of well-executed digital campaigns and highly targeted categories
- Easter Extravaganza event a resounding success, leaving the client “VERY happy”
To learn more about the services we offer to Wineries click here.
Cannabis Campaign Success Story:
Cannabis Digital Switch to Native Shows Highest Performance Yet
Background:
- Locally owned cannabis dispensary
- Objective: Increase brand awareness and website traffic
Strategy:
- Year one: Digital display ads with Geo-Fencing, Behavioral, and Retargeting targeting strategies
- Transition to Native targeting with advanced strategies:
- Artificial Intelligence
- Behavioral targeting (Health Conditions, Pain Management, Alternative & Natural Medicine)
- Keyword targeting
- Geo-Fencing/Geo-Retargeting
- Retargeting
Results:
- Year One CTR: 0.13% (considered high in the cannabis industry)
- After switching to Native targeting:
- Overall CTR in the last 5 months: 0.19% (recently up to 0.20%)
- AI’s role: Maintaining an average CTR of 0.26-0.28%
- Behavioral Native and Geo-Retargeting: Average CTR of 0.13-0.15% (higher than year one)
- Conversions in the last 3 months: Nearly quadrupled the monthly average before the strategy switch
Summary:
- Transition to Native targeting led to increased brand visibility, higher CTR, and significant conversion growth
- Demonstrates the impact of innovation and adaptability in the cannabis industry’s competitive landscape
To learn more about the services we offer to Cannabis Dispensaries click here.