Elevate Your Winery’s Presence with Video Pre-Roll Ads
Step into the world of captivating storytelling with our video pre-roll ads tailored for wineries. Crafted to engage and entice, our ads are strategically placed to capture the attention of your audience before they indulge in their favorite online content.
What are Video Pre-Roll Ads?
Video Pre-Roll ads play before the content someone has clicked to watch and appear on thousands of websites, apps, or YouTube, across all devices. They can be skippable or un-skippable depending on the publisher. These pre-roll ads offer wineries a prime opportunity to capture their audience’s attention and convey their message effectively.
Video Marketing Insights for Wineries
From boosting sales to building brand identity, these insightful statistics shed light on the authentic storytelling power of video for your winery.
- Sales Boost:
- 88% of marketers credit video marketing for boosting sales, making it a powerful tool for enhancing wineries’ profitability and driving revenue growth.
- Lead Generation:
- 87% of marketers find that video marketing generates more leads for their business, suggesting that wineries can effectively attract potential customers and expand their customer base through engaging video content.
- Return on Investment:
- 90% of marketers report a positive return on investment (ROI) from video marketing efforts, indicating significant returns for wineries.
- Brand Awareness:
- 90% of businesses recognize that video marketing enhances brand awareness, reaching more wine enthusiasts.
- Higher Conversion Rates:
- Businesses that utilize video marketing enjoy conversion rates that are 34% higher than those that do not. Wineries can leverage this trend to increase visitor engagement, drive tasting room bookings, and ultimately boost wine sales.
- Information Retention:
- Studies show that users retain 95% of information presented in video format, compared to only 10% retention with text-based content.
- Attention Span Consideration:
- With an average attention span of 2.7 seconds, compelling video content is crucial for wineries to engage viewers effectively.
- User Understanding:
- 94% of marketers agree that videos help increase user understanding of their product or service. Wineries can leverage video content to showcase their winemaking process, vineyard terroir, and unique wine offerings, fostering a deeper connection with their audience.
- Consumer Preference:
- 72% of consumers prefer to learn about products and services through video format, making video marketing an essential tool for wineries to educate and engage their audience about their wine offerings, vineyard practices, and tasting experiences.
Targeting Strategies for Winery Video Pre-Roll Ads
We understand the unique needs of wineries and employ sophisticated targeting strategies to ensure your video pre-roll ads reach the right audience:
- Behavioral Targeting:
- Show your :15 or :30 video pre-roll ads to specific consumers based on their previous online or offline behaviors and interests, across all devices.
- For wineries, this could mean targeting individuals who have shown an interest in wine-related content or have visited websites related to wine tasting or vineyards.
- Retargeting:
- Follow potential customers after they leave your winery’s website and show them your :15 or :30 video pre-roll ad on other websites and apps they visit, using frequency caps to prevent ad annoyance.
- This allows you to stay top-of-mind with individuals who have already shown an interest in your winery but may not have completed a purchase or visit.
- YouTube:
- Showcase your winery’s unique offerings through video pre-roll ads on YouTube, targeting specific consumers based on their previous behaviors and interests across all devices.
- YouTube is a powerful platform for reaching a wide audience of potential wine enthusiasts and showcasing your winery’s story and offerings.
- Custom Audience Matching:
- Target individuals on your list of emails, addresses, or phone numbers when they browse online, ensuring brand consistency across websites and apps.
- This is particularly useful for reaching out to existing customers and encouraging repeat visits or purchases.
- Lookalike Audience:
- Expand your winery’s reach by targeting people with similar characteristics to those on your list, maximizing the impact of your video pre-roll ads.
- Lookalike audiences allow you to reach new potential customers who share similar interests and behaviors with your existing audience.
- Keywords:
- Display your :15 or :30 video pre-roll ads on webpages and apps that contain keywords related to winery activities, ensuring targeted reach across all devices.
- This could include targeting keywords such as “wine tasting,” “vineyard tours,” or “winery events.”
- Artificial Intelligence (AI):
- Utilize machine learning to target consumers based on their engagement with the ad, ensuring maximum exposure across all devices.
- AI can help identify individuals who are most likely to be interested in your winery offerings based on their online behavior and interactions with similar content.
- On-Site Visit Tracking:
- Track visits to your winery from individuals who have been served your video pre-roll ad on any device.
- We can track visits from individuals who have seen the ad and then come to your winery with their mobile phone within two weeks, providing valuable insights in your monthly reports.
- This allows you to measure the effectiveness of your video pre-roll ads in driving real-world visits and conversions.
Ready to Elevate Your Winery’s Presence with Video Pre-Roll Ads?
Harness the power of video pre-roll ads to captivate your audience and drive results for your winery. Contact us today to embark on your tailored video marketing journey. Your winery audience is waiting, so let’s ensure they see and engage with your message effectively!
